What is in a Domain Name?
It’s a question we ask ourselves each time we think about the World Wide Web (www), the truth is that it can actually help in growing your business in the Global World. Being recognized is a major stake in a business; every business owner tries all it takes to be in the market. Building a brand to grow is not a day’s job, it takes a lot but in the end, if one can go past the phase then the brand is made.
Trust me, you need a domain name. You might not need it today but in a few years’ time you’ll want it. The way people think about websites is changing.
One of the reasons one should have a domain name is that it allows you to have a professional presence on the Internet. It is simply the “www” It makes you look like one of the “big” players. Like any trade name, logo, or brand name, your domain name represents a part of your business identity something customers and business associates can recognize, remember, and positively associate with your services or products. Even if you don’t have a web site yet, it’s important to register your preferred domain name now in order to secure your naming rights.
Also domain name improve your promotion chances and therefore your site’s “visibility” on the Web. It simply means that anyone from any part of the world can locate your business or service and as well patronize you thereby increasing revenue which is the major part of a business. You will no longer be limited to your locality.
Domain name build credibility on the Web and it’s also portable. It is essential you have a unique domain name if you need to do business online. In the physical world, you often hear that the most important aspect of any business is “location”. A domain name is just like a sign pointing to your site. You can move the underlying site that is, change web hosting services and with very minor technical adjustments (such as changing your nameservers) the domain name will point to your “new” site. This way, you are free to change hosting services to find a better deal or if the service you are currently receiving is inadequate. The important thing is that none of your visitors’ bookmarks will need to change, nor will the move break any links to your site! This is impossible without a domain name.
Comparing it to your physical store or office, if you move from one location to another, how many of your clients can find your new location? You can use your site to navigate them once there is a change in the business. You do not have to worry on how to reach all your clients.
Registering your domain name will at very least prevent someone else from using it. You can register any name you like; you must be able to demonstrate ownership of the name, usually by way of a registered business or company name. If your desired name is already taken as a .com.ng, we can offer you some exciting alternatives, including the use of common words and place names.
Domain names usually are memorable, that is one can easily remember them, once it sticks to the head, then it prevents any competitor that has a long url to be easily remembered.
